Advertising that is measured all the way to a customer

Growth Guild builds and runs paid advertising for service businesses. This application is the reporting side of that work: it joins what was spent on Facebook and Google Ads to what actually happened in the client’s CRM — enquiries, appointments booked, appointments attended, and deals closed.

It exists because the usual answer to “is my advertising working?” stops at a cost per lead. A cost per lead says nothing about whether those leads answered the phone, turned up, or bought. This dashboard reports the whole path, and says plainly when a number is missing rather than showing a zero.

Who uses it

The agency’s staff, and the agency’s clients. An agency creates its own account; each client is given a login by their agency, and every client sees only their own data. Nobody can sign up for access to a client’s data.

What we ask Google for, and why

When a client connects their Google Ads account, we request a single scope — https://www.googleapis.com/auth/adwords — and use it for exactly one thing: reading daily campaign performance (impressions, clicks, cost and conversions) so it can be reported alongside the client’s pipeline.

The access is read-only in practice. This application never creates, edits, pauses or budgets a campaign, and never places a bid. A client can revoke it at any time from their Google account, and can ask us to disconnect it from within the dashboard.

Contact

Questions about this application, your data, or removing your account: dev@growthguild.us.

See our privacy policy and terms of service.